This one? Or this one? Or this one? Or this one? Or this one? Or this one? Or this one? There’s been an uptick lately in Pepsi stories, for some unfathomable reason. But before you look and find which one was formally paid for, ask yourself whether a copy-writer or a journalist wrote the following paragraph:

Pepsi announced second quarter earnings Wednesday that beat Wall Street expectations. The company, which also owns snack company Frito-Lay and beverage brands Tropicana, Mountain Dew and Gatorade, among others, reported revenue of $16.8 billion and net income of $2 billion, both increases over the prior year’s figures.

Pepsi is currently under attack from activist investor Nelson Peltz, who wants the company to separate its soft drink and snack business. Pepsi is against such a move. Below is a pretty sweet chart that highlights some key items from Pepsi’s earnings report.

Who wrote the following headline – a copy-writer or a “journalist”?

10 Reasons Why Beyoncé, Pink And Britney Spears’ Epic Pepsi Commercial Can Never Be Topped

Or does it really matter any more? It’s all entertaining! Previous Dish on “enhanced advertorial techniques” here.