In a long post on the cosmetic surgery industry, Alex Mayyasi considers the clientele:
Rumors of young celebrities going under the knife draw headlines, but the middle-aged dominate the market. Patients 40-54 years old account for 48% of procedures and those above 55 another 26%. Teens and twentysomethings represent under 10% of procedures. While the number of procedures are increasing across all age ranges, they are increasing most quickly among older individuals. The growth of plastic surgery is fueled by the 76 million Baby Boomers. At ages 49 to 68, they already spend over $80 billion on anti-aging products.
The industry will continue to grow as Americans live longer and seek out youthful looks to match their longevity. But these trends suggests that the American cosmetic surgery market is still mostly about making older individuals look like their younger selves, not crafting a new look for young people.
(Left photo: Actress Meg Ryan appears in the role of Betsy Stewart with actor Frank Runyeon, in the role of Steve Andropoulos, as they pose for their wedding photo on the CBS soap opera ‘As The World Turns’ on March 3, 1982 in New York City. By CBS via Getty Images. Right photo: Ryan attends the Biutiful premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 17, 2010. By Sean Gallup/Getty Images)