Cool Ad Watch

Copyranter, who doesn’t like much, likes this ad a lot:

“I GOT MY PERIOD.” And with those words, Hello Flo just won Ad of the Year (so far).

What sets Hello Flo apart from other delivery options (besides the amazing spot) is that they’re a subscription service that automatically ships your care package “when you want it with what you want,” according to their website. If you’re an American woman, I don’t have to tell you about the traditional hush-hush nature of this country’s menstruation advertising, with all the never say the p-word, “blue liquid” commercials through the years.

Well, this sassy little girl just changed that flo. The following words come out of her mouth:

• VAGINA!!!!!

Hello Flo isn’t just for 12-year-old girls of course. But, if you get them loving your product/service early, and you’re good at it, chances are better that you’ve got a customer for a long time.