Cool Ad Watch

A cute campaign to get people to treat stray dogs more humanely:

It was shot in Santiago, Chile:

Created by Violeta Caro Pinda and Felipe Carrasco Guzmán, the dog-centric video follows volunteers as they tie balloons onto strays in the capital city’s La Cisterna area. Each balloon contains phrases (in Spanish), such as “Do not mistreat me,” “Scratch my neck” and “Give me love.”