Hathos Alert

Dan Colman captions:

Shaun Clayton got into the spirit, took a series of 1950’s and 60’s-era coffee commercials from the [Prelinger] Archives … and “edited them down to just the moments when the guys were the biggest jerks to their wives about coffee.” The point of the exercise, I’d like to think, wasn’t just to show men being jerks for the sake of it, but to throw into stark relief the disturbing attitudes coursing through American advertising and culture during that era. And nothing accomplishes that better than mashing up the scenes, placing them side by side, showing them one after another. It gives a clear historical reality to views we’ve seen treated artistically in shows like Mad Men.