[Re-posted from earlier today]

It’s been a while since we last shared our traffic and revenue data, so here’s the latest. October was a terrible month for the country but a great month for the Dish. Subscription revenue had its biggest surge since March:

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But when you look at that week by week, you see the twin peaks of the big news story (the shutdown and threat of default) and then back to our regular levels of income:

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Traffic was strong:

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October’s final numbers were 1.2 million unique visitors and 7.7 million page-views. That’s the highest number of unique visitors we’ve had since we went independent. More importantly, we now have 30,880 subscribers.

How are we doing in getting toward our announced goal of a gross $900K in revenues for the year – which would keep us at the budget we had in the last year at the Beast? We’re at $791K at ten months. So we have two months to raise $110,000. It’s a tall order, because the average monthly revenue since March has been $18,000. If we keep going at the current pace, we’ll be lucky to make it to $830K by year’s end. Not bad and not fatal, since I’m not taking any salary or profits from the Dish this year. But we’re not quitters – and still want to reach our target. So if you’ve held out for the last ten months, and read us every day, please help us keep the show on the road. Right now, you’re the only source of income we have.

Over the weekend, we’re also going to add house ads for the first time, aimed solely at getting new subscribers in the next two months. Every other website has them as a constant – and we’d need to do much less begging in posts like this one in future.  For some of you, that will mean a slightly more cluttered Dish, with less white space and more distraction, and a lower signal-to-noise ratio than you’ve been used to.

But only for some of you. The technology exists to ensure that only non-subscribers will see the ads. So subscribers will see no change at all. Membership, I’m happy to report, has its privileges. (If you have subscribed and still see the ads, make sure you’re logged in.) And if you’re still a non-subscriber and dislike the clutter or distraction of the ads, you can easily get rid of them. Just subscribe and they will all magically disappear! If you like the clean, simple look of the current Dish, keep it. Just subscribe. It’s that simple.

For us, this “ads-for-non-subscribers, no-ads-for-subscribers” model seems the best of both worlds. It’s an opportunity to both generate new subscriptions through house ads and keep our promise to subscribers to do all we can to provide an ad-free Dish. We’ve updated our Privacy Policy to reflect these changes. And, of course, we’ll keep you appraised of the results. Transparency is a promise we’ll continue to keep.

It’s $1.99 a month, or just $19.99 a year. Do it today and you won’t see any house ads at all. Do it after the ads have appeared – and you can make them go away at any time. Just subscribe here!