Popular Science

Joseph Stromberg explains why scientists draw on pop culture when naming new species, citing the genus of ferns named for Lady Gaga and the jellyfish and bee species named for a character from “The Big Bang Theory”:

“Mostly, when you publish research about termite gut microbes, you don’t get much interest—even most of the people in the field don’t really give a crap,” says David Roy Smith, a scientist at University of Western Ontario who studies these and other types of microorganisms for a living. Recently, though, he saw firsthand that this doesn’t always have to be the case: His colleagues discovered two new species of protists that lived inside termite guts and helped them digest wood, and the group named them Cthulhu macrofasciculumque and Cthylla microfasciculumque, after the mythical creature Chtulhu, created by influential science fiction writer H.P. Lovecraft.

“I remember Erick James, who was the lead author on the study, telling us that he’d named it something cool right before we submitted it, but we didn’t really pay him much attention,” Smith says. “Then, afterwards, day after day, he kept coming into the lab telling us he’d seen an article on the species on one site, then another. By the second week, we were getting phone calls from the Los Angeles Times.” Eventually, James was invited to present work on the protists at an annual conference of H.P. Lovecraft fans, and a search for Cthulhu macrofasciculumque now yields nearly 3,000 results.