Cool Ad Watch

Andrew Sullivan —  Nov 30 2013 @ 1:25pm

A simple but clever way to market a new book about a bunch of other books:

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How A Reader’s Book of Days Was Made from WW Norton on Vimeo.

At once a love letter to literature and a charming guide to the books most worth reading, A Reader’s Book of Days by Tom Nissley is an addictively readable day-by-day literary companion. Every book you see here (and many more!) are all in A Reader’s Book of Days. It’s brimming with stories from the lives of authors and the books they created. Learn more here.