“The delivery of relevant messages and cultivating user engagement are important goals, of course. That is the point of advertising, after all. But it’s equally important that advertising not mislead consumers. By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the information comes from a nonbiased source,” – Edith Ramirez, the chairwoman of the F.T.C.
“The word ‘advertisement’ tells people what is being done to them. The whole point of the word ‘sponsored’ is to avoid calling it what it is,” – Robert Weissman, president of Public Citizen, a consumer advocacy group.