On any given day, about 13 percent of Americans eat pizza, according to a new report from the Department of Agriculture. One in six guys between the ages of two and 39 ate it for breakfast, lunch, or dinner today. In part due to this obsession, per capita consumption of cheese is up 41 percent since 1995.
Plumer looks at how the government subsidizes this habit:
The USDA runs a “dairy checkoff program,” which levies a small fee on milk (15 cents for every hundredweight of milk sold or used in dairy products) and raised some $202 million in 2011. The agency then uses that money to promote products like milk and cheese. And, as it turns out, pizza.
The USDA claims its checkoff program has been well worth it: For every $1 that the agency spends on increasing cheese demand, it estimates that farmers get $4.43 in additional revenue. But the results have been mixed. Milk consumption has declined in recent decades, while cheese consumption has soared