New polling out of Kansas helps explain it:
PPP finds that Kansas voters are overwhelmingly opposed to the proposed bill in the legislature that would let businesses refuse service for same sex couples. Only 29% support it, compared to 59% who are opposed. The opposition to the bill is bipartisan with Democrats (13/80) and independents (24/61) overwhelmingly against it and even Republicans (40/44) narrowly so.
At the same time support for legalizing gay marriage has increased a net 8 points over the last year and now 44% of voters favor it to 48% who are opposed, compared to a 39/51 spread last February.
Maybe this is the moment when the over-reach became too obvious to ignore. But then I’ve thought that before in the past, and it keeps getting worse.