Sponsored Content Watch

Mar 21 2014 @ 12:32pm
by Chris Bodenner

A reader sees it moving to TV:

With all the discussion about The Atlantic, Buzzfeed and others blurring the line between journalism and sponsored content, I thought this might add to the discussion. Robert Feder is a longtime Chicago media journalist who has moved from his spot at the major papers in town to the blogosphere. This afternoon, he posted this blog post about the disturbing trend of the local Fox affiliate (and to a lesser extent, WGN TV) is airing segments during their news programming that are paid for by companies looking to promote their products. At the end of segments, a brief “this segment was sponsored by [company name]” is all that tips viewers that what they have already watched is not news and should be viewed with a degree of suspicion.

This, to me, is every bit if not more disgusting than the proliferation of sponsored print content, as it is much less obvious than even the best camouflaged sponsored piece on Buzzfeed. Viewers should not have to watch every segment with suspicion that it is a paid piece in case such a revelation is made at the end of a four minute interview. I assume that if it’s happening here, it’s happening elsewhere, and that both chills and repulses me.