Robert A. Ferdman contrasts America’s birthrate decline with the increased popularity of small dogs:
It could just be a coincidence that Americans are birthing fewer babies at the same time as they’re buying a lot more little dogs. But there’s pretty good reason to believe it isn’t, Damian Shore, an analyst at market-research firm Euromonitor, told Quartz. “There’s definitely some replacement happening there,” he said.
One telling sign that the two are not entirely unrelated is that the same age groups that are forgoing motherhood are leading the small dog charge. “Women are not only having fewer children, but are also getting married later. There are more single and unmarried women in their late 20s and early 30s, which also happens to be the demographic that buys the most small dogs,” Shore said. There’s also evidence people are treating their dogs a bit more like little humans these days. Premium dog food, the most expensive kind, has grown by 170% over the past 15 years, and now accounts for 57% of of the overall dog food market.