Don’t Judge A Fruit By Its Covering

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Bonnie Tsui chides our aversion to ugly produce, which results in massive waste:

A recent report commissioned by the U.K. global food security program shows that of a given crop of fruit or vegetables grown in the country, up to 40 percent is rejected because it doesn’t meet retailer standards on size or shape. That’s a sizable chunk of the $31.3 billion of food that gets jettisoned in Britain every year. American supermarkets lose $15 billion each year in unsold fruits and vegetables. American consumers like their apples red and their bananas unspotted, so grocery stores comply—sometimes even dyeing and cutting to fit.

Changing mainstream culture to accept a crooked cucumber has bigger implications than just cost. Given that 20 to 30 percent of greenhouse gas emissions come from agriculture, food waste is a huge piece of the global climate problem. Last month, a new study by the Intergovernmental Panel on Climate Change revealed scientists’ deep concerns about dropping agricultural production—as much as 2 percent per decade for the rest of the century. The panel’s researchers have also found that though minor improvements can be made to improve efficiency in agriculture, the real game changers will lie on the consumption side.

(Image via Flickr user comedynose)