Cool Ad Watch

She even looks a little like Maureen Dowd:

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The billboard version is even more obviously Modo:


This is from a new ad campaign from the people who won the ballot initiative in Colorado. Among the advice given:

Don’t be a pothole.

Do not pressure others to join you in consuming marijuana, and never give anyone a marijuana-infused product without their Screen Shot 2014-09-17 at 11.06.17 AMknowledge. It is not funny, and it could result in serious problems for that person and others. For example, they might end up driving or engaging in another activity that should not be done while under the influence. It could also cost someone their job if they get drug-tested by their employer. If someone would like to join you in consuming a marijuana-infused product, be sure to inform them of the amount of THC in the product, and let them know the appropriate serving size if they are unsure.

Be respectful of the people around you and do not smoke marijuana in public or in the presence of someone who would prefer not to be exposed to it. This applies especially to situations in which kids are present.

For legalization to be a success, it has to be accompanied with an embrace of real responsibility, a commitment to do all we can to prevent kids getting high, and an ethic that is better than our current campaigns to drink responsibly. Colorado is once again leading the way.