Cool Ad Watch

Not cool so much as powerful:

[youtube https://www.youtube.com/watch?v=UNw-ikgLhS8]

Tim Nudd details the PSA:

With the United Nations General Assembly meeting next week, the world’s leading NGOs—Oxfam, Save the Children, Care, Amnesty and a hundred more—have banded together for a new PSA, directed by [Martin] Stirling, that attempts to capture the horrors being endured by ordinary Syrians on a daily basis. … The stylistic choice of using reverse footage almost becomes a moral choice here—it’s the hook that makes the piece haunting, and shareable, and thus capable of making a difference. The film is the centerpiece in the NGOs’ #WithSyria campaign, which drives viewers to a petition asking the UN Security Council to take next steps to protect civilians.

Stirling’s previous ad calling attention to the plight of Syrian civilians is here.