A voice of reason in the ethical swamp of “journalism”:
WWD: What are your views of native advertising? Do you run them on your site?
David Remnick, editor The New Yorker: We run all kinds of ads, as long as they are clearly marked as advertising when there’s ever a question. I think advertising is advertising. If it’s 100 percent clear what it is, then, with certain exceptions, I can live with that.
What I object to is tricking the reader and blurring the lines so that unsuspecting readers, thinking that they are getting something that is assigned and edited by the editorial side, are getting something quite different. They are getting an advertisement.
WWD: Time Inc. has editors that will work on editorial and advertising content. Is that a no-no in your book?
David Remnick: Call Time Inc. That’s not what I got into journalism to do. I got in journalism for any number of reasons, not least because it’s so much fun. Journalism should be in the business of putting pressure on power, finding out the truth, of shining a light on injustice, of, when appropriate, being amusing and entertaining — it’s a complicated and varied beast, journalism.
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