MoDo-Proofing Edibles, Ctd

The free market is responding to customers like Maureen Dowd who can’t handle their dosage:

New on the shelves in Colorado’s recreational pot shops is the “Rookie Cookie,” a marijuana-infused confection that contains 10 milligrams of marijuana’s psychoactive ingredient. That’s a low enough dose that most adults wouldn’t be too impaired to drive a car.

Then there’s a new marijuana-infused soda that’s 15 times weaker than the company’s best-known soda. The Dixie One watermelon cream soda contains 5 milligrams of THC — half of what the state considers a serving size — and is billed as “great for those who are new to THC or don’t like to share.”

But Sullum warns that it “would be a mistake to mandate a one-size-fits-all approach”:

Currently the maximum amount of THC per package for recreational products is 100 milligrams, or 10 standard servings. Gov. John Hickenlooper has suggested each package should contain just “one dose.” But one dose for whom? Ten milligrams may be plenty for an occasional user, but it is way too low for many regular users. As [Michael Elliott of the Marijuana Industry Group] puts it, “A lot of consumers are saying, ‘I don’t want to get diabetes trying to get everything that I want. I don’t want to have to eat 10 candy bars to get the 10 doses of marijuana that I want.” Such a mandate would impose extra packaging expenses on manufacturers (and ultimately on consumers) while decreasing customer satisfaction. It makes more sense to offer a variety of potencies to suit the needs of different consumers.