Why Sponsored Content Will Win

Because journalists will make far more money from it than the old, ethical variety. Because no one has come up with a business model that can compete with it for moolah. And, above all, because readers don’t really give a shit:

If people are offended by content marketing, why would a single Purina brand, Beggin’ Strips, have nearly 1.2 million Facebook fans, as Michael Meyer reports in his provocative piece on the subject, when Purina’s hometown paper, the St. Louis Post-Dispatch, can boast a relatively modest 120,000 fans? What’s more, some of the larger corporate newsrooms are producing exponentially more content each day than traditional news outlets.

That doesn’t mean this content is all good, or accurate, or honorable in its alleged attempt to serve its audience. But then again, plenty of work coming out of actual newsrooms doesn’t meet that standard either.