A Definition Of Sponsored Content

Andrew Sullivan —  Feb 3 2015 @ 11:01am

The NYT came up with one today:

Mark Thompson, the company’s chief executive, highlighted digital advertising numbers, specifically noting growth in mobile and video ad sales, as well as native advertising, which are ads that resemble news articles.

I can live with that definition. I just don’t know how the NYT lives with the reality that it is bragging of blurring the lines between advertising and journalism.