A reader points up north:
Your watchful eye on the metastasizing world of advertorials and so-called “native ads” is an essential counterpoint to what’s becoming an alarming trend, even outside of US borders. Case in point: a series of unmarked oil industry advertorials that recently made it to print in newspapers owned by Canada’s right-leaning Postmedia. Hawk-eyed readers were able to connect the dots and alerted Advertising Standards Canada (whose webpage is emblazoned with the motto “Truth in Advertising Matters”). After a review, the organization decided not to issue a ruling.
An increasingly desperate oil sands industry is pulling out all the stops to curry public favour with Keystone on wobbly ground and the Northern Gateway pipeline being met with fierce public opposition. It’s discouraging to find that all too many media organizations are willing to undermine the tireless work of their reporters with deceptive advertising practices.
A Canadian economist, Robyn Allan, tried to write a rebuttal to a piece about the oil industry that she read in a Postmedia newspaper:
[She] took issue with the economic claim [that Canada is losing $50-million a day due to limited export markets]. When she submitted an opinion piece in response, she was informed it couldn’t be run because the article she was responding to was actually a paid advertisement.
It wasn’t labeled as such; yet, as our reader noted, Advertising Standards Canada declined to censure Postmedia, which owns nearly every broadsheet daily in the country. Then it happened again – another paid pro-oil-industry piece not labeled as such. It gets better: