A reader writes:
I noticed today that “partner” has invaded the Cheat Sheet at the Daily Beast. When you moved from the Atlantic to DB, I loved the Cheat Sheet as a quick-glance headline source for important news before I delved into more long reads and blogs. Today, they have the #8 spot as an ad for the National Geographic channel special on the 1990s, in addition to all the banner and sidebar ads for the same. It’s bastardizing something unique about their website and a remarkably stupid idea. Why would people who are wanting to read the headlines very quickly, waste their time with labeled “partner” ? We just keep scrolling. They keep missing the point.
Thank you for not seeking to monetize your ideas in such a crass way. I’m a proud subscriber to the Dish and hope that you can remain independent of advertising.
My favorite part of their disclosure? “This content was not necessarily written or created by the Daily Beast editorial team.” It reminds me of one surreal discussion I once had with the Beast’s ad department. I wondered why they couldn’t find an advertiser for the View From Your Window. After a bit, they came back and wondered if we could change the feature to “The View From Your Hotel Window”. There might be a sponsor for that.
Speaking of which, how about this for irony:
Why not just leave out the middle man and ask GE themselves?