German grocery store Edeka gets in the Christmas beatboxing spirit:
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Copyranter spots a “great ‘disruptive’ print ad”:
That’s rich. And ironic. Because it is designed to not be “disruptive”. It is designed to blend in, deceive. And it is not an “innovation”. Branded “native” print editorial content has been around for over 100 years.
This ad [above and below] ran in the November 7th issue of the Guardian (click to enlarge):
In case you don’t understand what you’re looking at, that’s a double full-page spread ad (you know, the paper kind). How many people—do you think—who saw that headline didn’t read the copy? Sorry digital gurus, there are no exact metrics for you to study and put into one of your priceless decks. But let me give you a ballpark figure: ZERO.
This is a brilliant example of what social media dipshits try—and fail at—every day: newsjacking. Except, ecotricity (Britain’s leading green energy supplier) actual had some pretty big news to report, as I’m sure you’re reading about right now.
I see something like this, and I think—momentarily and warily—that just maybe, advertising creativity might survive this stupid generation.
Bonus points for the bipod:
Not cool so much as powerful:[youtube https://www.youtube.com/watch?v=UNw-ikgLhS8]
Tim Nudd details the PSA:
With the United Nations General Assembly meeting next week, the world’s leading NGOs—Oxfam, Save the Children, Care, Amnesty and a hundred more—have banded together for a new PSA, directed by [Martin] Stirling, that attempts to capture the horrors being endured by ordinary Syrians on a daily basis. … The stylistic choice of using reverse footage almost becomes a moral choice here—it’s the hook that makes the piece haunting, and shareable, and thus capable of making a difference. The film is the centerpiece in the NGOs’ #WithSyria campaign, which drives viewers to a petition asking the UN Security Council to take next steps to protect civilians.
Stirling’s previous ad calling attention to the plight of Syrian civilians is here.