by Dish Staff
The city of Toronto lets the litter do the talking:
A simple but clever way to market a new book about a bunch of other books:
At once a love letter to literature and a charming guide to the books most worth reading, A Reader’s Book of Days by Tom Nissley is an addictively readable day-by-day literary companion. Every book you see here (and many more!) are all in A Reader’s Book of Days. It’s brimming with stories from the lives of authors and the books they created. Learn more here.
Shake it, bitches:
The footage is from the talented and twisted Carli Davidson, whose work the Dish has featured quite a bit over the years. You can order her new coffee-table book Shake, a collection of 61 photos, here.
A reader writes:
The clearest signal yet that the marijuana mainstream is here to stay: fast food marketing is turning to the growth market of stoner diners. The latest evidence is Jack in the Box’s rollout of their “Munchie Meal Menu,” marketed as the “cure to mellow even the meanest manifestation of the munchies.” Carmel Lobello describes the marketing tactic and explores other ways in which the fast food industry has begun to embrace this customer base.
More commercials in the “Munchie Meal” series here.
This clever viral video had a lot of people fooled:
New Yorkers understand unconventional living situations, but this one is a little too crooked to be real. A documentary called Man in a Cube features a writer named “Dave” who claims to live inside the Astor Place Cube, an iconic New York City sculpture by artist Tony Rosenthal. … The video ends with a blatant plug for Whil, a self-proclaimed “brand about nothing.” The idea behind it is a 60-second technique during which one should meditate and power down from the chaos of the connected world.
Update from a reader:
There was a National Lampoon short story in the mid-1970s about a guy who lived in the Astor Place cube. If my memory serves me correctly (highly suspect for all the usual reasons), he had the gift of being able to poop a kind of super marijuana and supported himself by selling it around the neighborhood. “Hilarity” ensued.
Copyranter considers it “the only 9/11 ad to ever get it right”:
It’s not an ad in the traditional sense, but it is an ad, make no mistake— but you can call it “branded content,” if it makes you feel better. And granted, it’s a lot easier to be classier with a ballet 9/11 ad than say, a 9/11 ad for smartphones.
But, as a New Yorker, this video hit me hard. It is beautiful. It is moving. It is New York. “New Beginnings” features NYCB principal dancers Maria Kowroski and Ask la Cour performing on the 57th-floor terrace of Four World Trade Center in lower Manhattan, according to Adweek. The music is part of Christopher Wheeldon’s “After the Rain” pas de deux — signifying new beginnings in New York City. The video was posted at sunrise on 9/12/13.
Copyranter proclaims that “New Zealand produces the best PSAs in the world”:
Titled “Blazed — Drug-Driving in Aotearoa” (Aotearoa is the Māori name for New Zealand), this spot is an instant Advertising Hall of Fame Drugs PSA classic. The ad was just launched on Māori Television. These kids are so perfect, so natural — this is how you do a drugs ad, unlike all the laughably ineffective, preachy American drug PSAs. …
Back in 2011, Kiwi ad agency Clemenger BBDO created one of the best drunk-driving ads I’ve ever seen, “Legend.” Watch it [here].
The video itself is a promotion not for Chipotle per se but for an iOS game that’s available for free on the app store. This is all part of a larger marketing strategy that depends in part on the idea of essentially never doing television ads. Both the theme of this video—Chipotle’s message that it represents a superior alternative to conventional factory farming—and the lack of television advertising are designed to position the chain as a highbrow and upscale alternative to other quick service restaurants. Then when a video does come out, it’s high-quality high-impact stuff that really gets attention and is designed to be memorable. And if you ask me, it’s working.