Cool Ad Watch

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Alex at Weird Universe captions:

An ad by a Seattle burger restaurant, inspired by the fact that Easter Sunday is on April 20 (4/20), which is a special day for cannabis enthusiasts. Of course, some people are already saying that the ad offends them. But in the ad’s defense, there is a long-standing argument that Jesus and his disciples probably were cannabis users. Though I doubt that argument is endorsed by the Vatican.

Money quote from the guy responsible for the ad:

“No one group is sacred,” [Lunchbox Laboratory owner and “practicing Catholic” John Schmidt] said. “Do you ever watch South Park where they parody everybody and every religion and pretty much anything?”

Update from a reader:

The ad offends me, but not because of the spliff. It shows Jesus eating an animal product from industrial agriculture, which is an act of “grave evil.” Jesus may have been a vegetarian:

Epiphanius quotes the Gospel of the Ebionites where Jesus has a confrontation with the high priest. Jesus chastises the leadership saying, “I am come to end the sacrifices and feasts of blood; and if ye cease not offering and eating of flesh and blood, the wrath of God shall not cease from you; even as it came to your fathers in the wilderness, who lusted for flesh, and did sat to their content, and were filled with rottenness, and the plague consumed them.” [Numbers 11:32-34]

Thou shalt not kill. No one was harmed in the making of the spliff.

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by Chris Bodenner

Seeing the fine quality of speakers:

Jobson has details:

In her second experimental clip exploring the effect of sound waves on lycopodium powder, filmmaker Susie Sie just released this new promotional video for high-end audio system manufacturer Burkhardtsmaier. The super fine (and super flammable) powder made of clubmoss spores creates fascinating patterns and forms as it vibrates due to a subwoofer positioned just below the surface. If you liked this you’ll also like her previous short Cymatics.

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by Katie Zavadski

Ahead of World Down Syndrome Day tomorrow, an Italian advocacy group releases this PSA:

Through 15 people with Down syndrome from around Europe, the video, titled “Dear Future Mom,” outlines that mothers can expect the same things all mothers expect: a child who hugs, runs, helps, works and faces challenges. “Sometimes it will be difficult. Very difficult. Almost impossible,” the people say. “But isn’t it like that for all mothers?”

Gregory Jaquet appreciates the approach:

No lies, nothing hidden, they give parents a objective and touching perspective.

Erin Gloria Ryan can somewhat relate to the struggles that mothers face:

The sad subtext of that message is that in the western world, women who find out they are pregnant with a child with Down Syndrome choose abortion around 90% of the time, often because they fear their child won’t live a “good life.” I’ve written at length about how the 9-out-of-10 statistic is tough for me, a vocally pro-choice woman who grew up with a very close relative with Down Syndrome, to swallow. And I’d never tell other women how they must or must not form their families. But, as a pro-choice woman, I’d want prospective mothers to base their decisions around whether or not to abort a pregnancy to rely on facts rather than fear, and ads like this one help shine light on the reality of living with or raising a child with Down Syndrome.

Cool Ad Watch

by Chris Bodenner

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Copyranter features a campaign that solicited ad ideas from convicts behind bars (“To be clear: These are speculative ads and are not endorsed by the companies mentioned”). He reviews the one seen above, for a tattoo removal and laser salon:

It’s a perfect headline targeting tatted ex-cons. The placement is flawless as well. Excellent ad. Bravo.

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The use of “wholesome” really nails it:

Update from a reader:

My eight-year-old son came over to watch while I was playing this video. Me, with a lump in my throat. Him: “That’s a cheesy ad.” “Did you think anything was special about it?”  “Nope.”  “What about the families, did you notice anything?”  “Nope.”  “Okay.”

To borrow a phrase, know hope.

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Andy Cush captions the first mainstream TV ad for marijuana aired in the US:

The above minute-long spot for MarijuanaDoctors.com began airing yesterday on CNN, Comedy Central, The History Channel, and A&E in New Jersey, making it the first weed commercial to be shown on major U.S. TV networks. In it, a fast-talking faux drug dealer slings high quality raw fish in back alleys before a voice-over asks, “You wouldn’t buy your sushi from this guy, so why would you buy your marijuana from him?” Then, of course, you’re directed to check out the company’s site, which hooks up patients with medical cannabis doctors.

It isn’t the first weed commercial ever to air in the U.S., however: back in 2010, the Sacramento dispensary CannaCare ran a spot advertising its services on local Fox affiliate KTXL. And it didn’t even use the m-word.

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EpiscopalChurch

Copyranter has a retrospective on the man he calls “the greatest American copywriter”:

You won’t find much information about Tom McElligott online. He didn’t give very many interviews. He doesn’t have a Wikipedia page. And his Minneapolis start-up agency, Fallon McElligott Rice, made its mark in the pre-internet years of 1981–1988. This was smack in the middle of the mega-merger phenomenon of big Madison Avenue agencies swallowing other big Madison Avenue agencies—a development that forever destroyed a lot of the creativity and spirit of the advertising industry. …  I plastered the felt-covered cubicle walls at my first ad-agency copywriting job with [McElligott ads], carefully, selfishly X-Acto’d out of the annuals. Another thing on my wall was this quote by McElligott:

“I’d much rather overestimate the intelligence of the consumer than underestimate it.”

On the print ads seen above:

One of McElligott’s early clients was the Episcopal Church. Better ads for a church have never been written. Period.

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A little smug but really clever way to get your competitors to advertize for you:

Update from a reader:

DHL actually had nothing to do with that advert that you embedded – the video was a result of an internal creative competition held by German advertising agency Jung von Matt.  There is an original German version, though the English version is the one that has gone viral. DHL is thrilled with the free publicity, and the message is very much in line with what the company believes about itself, but DHL was as surprised as anyone to see these videos when they were first uploaded on YouTube.

(Hat tip: Tastefully Offensive)