Cool Ad Watch

Copyranter spots a “great ‘disruptive’ print ad”: The Wikipedia entry for “Disruptive Innovation” is well over 4,000 words. Native Advertising is considered a Disruptive Innovation. That’s rich. And ironic. Because it is designed to not be “disruptive”. It is designed to blend in, deceive. And it is not an “innovation”. Branded “native” print editorial content has been … Continue reading Cool Ad Watch

Cool Ad Watch

Not cool so much as powerful: [youtube https://www.youtube.com/watch?v=UNw-ikgLhS8] Tim Nudd details the PSA: With the United Nations General Assembly meeting next week, the world’s leading NGOs—Oxfam, Save the Children, Care, Amnesty and a hundred more—have banded together for a new PSA, directed by [Martin] Stirling, that attempts to capture the horrors being endured by ordinary Syrians … Continue reading Cool Ad Watch