Josef Adalian investigates whether a laugh track, still used in sitcoms today, makes audiences think jokes are funnier:
A 1974 study published in The Journal of Personality and Social Psychology suggested that laugh tracks did prompt some laughter at unfunny jokes. More recently, however, Dartmouth professor Bill Kelley studied brain scans of folks watching samples of both Seinfeld (laugh-tracked) and The Simpsons (non-laugh-tracked), and discovered that the laugh regions of their brains lit up equally, whether cued or not. Put those two pieces of research together, and you may have your answer: If the show’s funny, a laugh track doesn’t make any difference. If it’s not, the laff box may help.