by Patrick Appel
[M]ost people know little about Paul Ryan, which gives him an opportunity to introduce himself to the American electorate. At the same time, the people who do know who he is don’t tend to view him favorably (unless they are Republicans). This tendency among independents and undecided voters is potentially troubling for the Romney-Ryan ticket.
Can Ryan change the impressions of those who have them? Probably not. Can he shape the impressions of those who don’t have them, and shape them in a favorable way? That's the big question.