And Emerson Wept

Mar 4 2013 @ 7:09pm

The Atlantic‘s new sponsored prose:

Just as the current marketing environment is driving a culture of customer centricity and personalized interaction, a cultural shift is required inside the organization as well. Closing the gap between marketing requirements and IT capabilities requires a culture of collaboration in which the CMO and CIO work towards a set of agreed-upon goals that factor in both marketing and IT interests.