Stephen Wolfram extensively unpacks data from the Wolfram|Alpha Personal Analytics for Facebook, with more than a million submissions. The above charts visualize the popularity of subjects on Facebook, by age and sex:
It’s almost shocking how much this tells us about the evolution of people’s typical interests.
People talk less about video games as they get older, and more about politics and the weather. Men typically talk more about sports and technology than women—and, somewhat surprisingly to me, they also talk more about movies, television and music. Women talk more about pets+animals, family+friends, relationships—and, at least after they reach child-bearing years, health. The peak time for anyone to talk about school+university is (not surprisingly) around age 20. People get less interested in talking about “special occasions” (mostly birthdays) through their teens, but gradually gain interest later. And people get progressively more interested in talking about career+money in their 20s. And so on. And so on.
Some of this is rather depressingly stereotypical. And most of it isn’t terribly surprising to anyone who’s known a reasonable diversity of people of different ages. But what to me is remarkable is how we can see everything laid out in such quantitative detail in the pictures above—kind of a signature of people’s thinking as they go through life.