What’s Next For The WaPo?

How Josh Marshall understands the sale of the paper:

What Bezos is doing isn’t philanthropy. He’s buying a for profit company and presumably aims to run it as a profit. But from a broader vantage point, it represents one of our Gilded Age robber barons taking his ample wealth and directing toward what is something like a public trust. I think that’s a good thing. In that sense, I think it’s similar, though not quite as altruistic and on nothing like the scale of what Bill Gates is doing with his vast fortune, investing in generally unglamorous projects that have immense impact in human terms for people around the world.

Pareene disagrees:

[B]illionaires don’t buy newspapers to run them as public goods, and smart billionaires don’t buy newspapers to make money. Billionaires buy newspapers for influence. That is the point.

The Post is among the most influential in the nation. Second- or third-most, depending on which party is in power. Buying the Washington Post is sort of like retaining the best-connected lobbyist in Washington, in a parallel world in which lobbyists are universally praised for their value to functioning democracies. Bezos needn’t even exercise his influence in the vulgar fashion of a Murdoch. He can merely staff the paper with people attuned to his worldview and allow the opinion page to evolve to reflect his interests naturally.

Sasha Issenberg bets that Bezos is more interested in the WaPo’s delivery infrastructure:

UPS, like its peers in the postal and shipping sectors, never aspired to offer same-day delivery. In fact, only one industry has consistently done so: newspapers. Their delivery networks — hub-and-spoke fleets trucking bundles of newsprint into warehouses and out to retailers, with individual delivery drivers bringing single products to pre-selected doorsteps in neighborhoods they know well. The Washington Post, like nearly every newspaper in the country, already offers pre-dawn same-day delivery, a service extended to subscribers for less than the cost of buying individual copies from a newsstand.

Newspapers may become obsolete, but there is no reason that their distribution networks have to die, too.

Massie zooms out:

There are two roads, I think, open to the media. You can be very, very large and survive or you can be very, very small and thrive. The choice is Walmart or the boutique corner shop; everything in between seems likely to be pulverised.