Silver Fox

Andrew Sullivan —  Jan 29 2014 @ 10:31am

Frank Rich digs into the demographics of Fox News:

All three cable-news networks are hemorrhaging young viewers (as are their network-news counterparts) in an era when television is hardly the news medium of choice for Americans raised online and on smartphones. But Fox News is losing younger viewers at an even faster rate than its competitors. With a median viewer age now at 68 according to Nielsen data through mid-January (compared with 60 for MSNBC and CNN, and 62 to 64 for the broadcast networks), Fox is in essence a retirement community.

Derek Thompson thinks this largely explains Fox’s success, because the “entire cable news industry relies on building a product for ages 60 and up”:

[F]undamentally, Fox News is at an unassailable advantage on its turf because it’s selling a conservative political product to an older audience, which tends to be more politically conservative, anyway. Over the last three general-election cycles, the 65+ group voted for the GOP presidential candidate by an average of 9 percentage points.