by Chris Bodenner
“The honest system of advertising should be but a simple announcement of the offer of goods for the information of those who desire to purchase, in such a manner that they may by seeking find. But in advertising as it now exists, exaggeration is piled on exaggeration, and falsehood is added to falsehood. The world is filled with monstrous lies, and they are thrust upon attention by every possible means. When a man opens his mail in the morning the letter of his friend is buried among these advertising monstrosities. They are thrust under street-doors, and they are offered as you walk the streets. When you read the morning and evening papers, they are spread before you with typographic display; they are placed among the items you desire to read, and they are given false headings, and they begin with decoy paragraphs. … [T]he whole civilized world is placarded with lies, and the moral atmosphere of the world reeks with the foul breath of this monster of antagonistic competition,” – John Wesley Powell, “Competition as a Factor in Human Evolution,” American Anthropologist 1, no. 4 (October 1, 1888): 297–323. Italics mine. Thanks to a reader for flagging. Previous Dish on the early history of sponsored content here.