TAPPED AGAIN

Here’s what The American Prospect is trying to tell us about their traffic in yet another snide post. In the last month, the online magazine had 450,000 unique visitors. In the same period, the most popular part of that site, TAPPED, the blog, got 70,000 hits. “Hits” are not the same as visitors (you could have twenty little gidgets on one page and one visit would give you 20 hits) and a good rule of thumb is to divide the number of hits by 10 to get the visitors. So let’s say TAPPED got 7,000 unique visitors in May. Does it make sense to you that the rest of the site would get 64 times as much traffic as the blog? I’m just confused, guys. So is Jonah. Maybe one of the numbers is right and the other isn’t. But both numbers together make no sense, if you believe, as I do, that TAPPED is obviously more interesting than the rest of the unreadable magazine. Hey, guys, that’s a compliment! Why get all snarky instead of running a simple correction or explain the weird discrepancy? This is the web, guys. No-one will get upset if you made an honest and easy mistake.