The big problem, as Jeff Jarvis sees it, is not that we are suffering from
an attention deficit ‚Äî that is, that we have so many opportunities for attention, we don‚Äôt know where to put it all; we‚Äôre overloaded, overdosed. This is an extension of the very old argument that life became too complicated when there is too much information available ‚Äî which implies that nirvana was sometime between the Garden of Eden and the Library at Alexandria. … I disagree… What I’m really suffering from is a relevance deficit. I want the means to discover and use the content I find interesting and good, the conversations I find worthwhile, the ads that help me get what I want to get, the emails that are worth answering.
That’s why blogs are still a growth area on the web, I think. Because they are a humanizing way for people to get a grip on all the myriad things vying for their attention online. They are filters of an idiosyncratic but reliable kind. They are the emerging brands of the new media era.
The Dish 