We’ve had the technology for forty years. Only now are we exploiting its full potential:
Video in 2007 is not the exclusive medium of technicians or specialists or journalists or artists–it is the peoples’ medium. The potential of video as a decentralized communications tool for the masses has been realized, and the twenty-first century will be remembered as the video age.
Surveillance and counter-surveillance aside, video is the vernacular form of the era–it is the common and everyday way that people communicate. Video is the way people place themselves at events and describe what happened. In existential terms, video has become everyperson’s POV (point of view). It is an instrument for framing existence and identity. There are currently camcorders in twenty per cent of households in North America.
As digital still cameras and camera-phones are engineered to shoot better video, video will become completely ubiquitous. People have stories to tell, and images and sounds to capture in video. Television journalism is far too narrow in its perspective. We desperately need more POVs.
Webcams and video-phones, video-blogs (VLOGS) and video-podcasting will fuel a twenty-first-century tidal wave of vernacular video.