John Dickerson catalogues the risks and goals of McCain’s outreach tour:
…the McCain tour is not aimed at winning a host of black votes. Nor is it primarily about the next obvious play: showing independents that he cares about minorities and the underprivileged, a traditional bank shot candidates take in order to make themselves appealing to moderate voters. The tour, which will include lots of freewheeling town halls, is more like performance art, an attempt to show off authenticity and the unfiltered McCain. "People can come in and do what they want," says McCain’s top adviser, Mark Salter. "They can praise, chastise, and argue with him. This isn’t just his style. It’s a part of his message."