Appleyard chides Brooks’s labeling China collectivist and America individualist:
Individualism is defined by a collective just as the self is defined by the collective enterprise of language. Collectivism is defined by the individual just as society is defined by individual judgment. Seeing China as solely collectivist and America as nothing but individualist is an illusion. To a large extent, these are matters of rhetoric. That these two countries are different is indisputable, but differences between nations can seldom be reduced to a simply duality.
Fallows protests on the same grounds.