Farhad Manjoo has a guide to blogging. He spoke with Ambers:
…the best way to stick to a blogging schedule is to write quickly, and a good way to write quickly is to write as if you’re talking to a friend. Marc Ambinder, the political-news maven at the Atlantic, told me, "I’ve found that I tend to write the way I speak. Short, staccato sentences, lots of parentheticals. That annoys purists, but it’s uniquely my own voice, and I think it helps to build a connection with the reader." Also remember that your readers want you to get to the point. "Be clear, not cryptic," Salmon says. "Blog readers have neither the time nor the inclination to read between the lines; blogs aren’t literature."
That’s good advice. My own essay on what blogging has done to writing is here.
The Dish 