Self-Branding And Writing, Ctd

It turns out Edgar Allen Poe was ahead of the curve again:

"… authors will perceive the immense advantage of giving their own manuscripts directly to the public without the expensive interference of the type-setter, and the often ruinous intervention of the publisher. All that a man of letters need do will be to pay some attention to legibility of manuscript, arrange his pages to suit himself, and stereotype them instantaneously, as arranged. He may intersperse them with his own drawings, or with anything to please his own fancy, … In the new régime the humblest will speak as often and as freely as the most exalted, and will be sure of receiving just that amount of attention which the intrinsic merit of their speeches may deserve."

Sometimes I wonder if bloggers understand just how ancient a dream they have realized. The original post on self-branding and writing is here.