Ruffini regrets the "Joe-the-Plumberization of the GOP":
This culture of identity politics means we get especially defensive about the Liberal Majority’s main lines of attack, because we think of our position as inherently fragile. The one that spawned the Cult of Joe the Plumber was the meme that Republicans want tax cuts only for the rich and that we don’t stand for working Americans. When find a highly visible figure who contradicts this notion, we swing into action. And we go on to press the argument to the point to absurdity, replete with plungers and custom "Joe" yard signs to prove our working class chops. These are the not the marks of a movement that assumes it operates (or should operate) from a position of political and cultural supremacy.
The Dish 