Nick Carr repeats himself:
As I've written before, the essential problem facing the online news business is oversupply. The cure isn't pretty. It requires, first, a massive reduction of production capacity – ie, the consolidation or disappearance of lots of news outlets. Second, and dependent on that reduction of production capacity, it requires news organizations to begin to impose controls on their content. By that, I don't mean preventing bloggers from posting fair-use snippets of articles. I mean curbing the rampant syndication, authorized or not, of full-text articles.
Syndication makes sense when articles remain on the paper they were printed on. It doesn't make sense when articles float freely across the global web. (Take note, AP.)
Once the news business reduces supply, it can begin to consolidate traffic, which in turn consolidates ad revenues and, not least, opens opportunities to charge subscription fees of one sort or another – opportunities that today, given the structure of the industry, seem impossible. With less supply, the supplier gains market power at the expense of the middleman.
The fundamental problem facing the news business today does not lie in Google's search engine. It lies in the structure of the news business itself.