Niraj Chokshi analyzes the micropayments scheme floated by the company:
The search giant is probably the only company that has the reach to introduce a new product on an all-Internet scale. According to various Web statistic-gatherers, Google owns 16 of the top 50 visited sites and accounts for almost ten percent of Internet traffic…Google hopes that readers sign up for the Google account because they trust the company and they know it will probably be the only such account they'll ever have (or want) to create to read the Internet for money.
The Dish 