Understanding The Wall Street Journal

I've actually come to enjoy reading it this summer. Its contents are much more diverse than they once were, its foreign coverage seems much improved … but then I read a Palin-style op-ed like this one and wonder what on earth possessed them to run it. Tom Ricks has an explanation:

Having toiled at the low pay but high morale WSJ for 17 years in my well-spent youth, I can say that the view we held on the news-gathering side of the organization was that the newspaper's business formula was brilliant — the news side told American business what it needed to hear, while the edit page told American business what it wanted to hear.