A giant red nose adorns the famous Mr Moon Face at the front of Melbourne's Luna Park, as support of SIDS (Sudden Infant Death Syndrome) and Kids Victoria annual Red Nose Day fundraising appeal, on June 8, 2010. SIDS and Kids Victoria is one of Australia's best known not-for-profit organisations, dedicated to saving the lives of babies and children during pregnancy, birth, infancy, and childhood. By William West/AFP/Getty Images.