Annals Of The Obvious

Surprise! There may be a significant correlation between heavy users of Facebook and higher levels of narcissism:

[Participants] all took psychology tests to measure their levels of narcissism, which the study defined as ‘a pervasive pattern of grandiosity, need for admiration, and an exaggerated sense of self-importance’ Those who scored higher on the narcissism test checked their Facebook pages more often each day than those who did not.