Derek Thompson peeks inside how the average American male (and female) spends money:
Every morning, a man walks into a coffee shop, removes the earbuds from his iPod, and orders a bottled water. It costs him $2. But what is this simple routine worth to the U.S. economy when multiplied across the country? Tens of billions of dollars, it turns out. The coffee shop economy was worth $11 billion last year. Bottled water sales contributed another $15 billion. Portable music players add another $11 billion. You can throw in his jacket (part of a $3 billion men's suit industry), Ray-Bans ($750 million for sunglasses), and the Captain Crunch crumbs on his shirt ($13 billion in cereal sales).
The Dish 