A reader writes:
While the site you featured is mostly funny, it is often unfair and inaccurate. For example, "boil the ocean" is actually a good and expressive phrase, and it does not mean "waste time", but rather "solve an impossibly hard problem" – typically in an unsuccessful or predictably futile attempt. (Note, however, that not all "boil the ocean" attempts fail; there's value to trying to do the seemingly impossible). Similarly, "actionable", which does grate on my ears as jargon, does not mean just "doable or achievable", but it distinguishes vague decisions or recommendations from ones that provide a path to completion with specific tasks. And "above the fold' is perfectly defensible as a metaphor.
There's a difference between jargon that just functions as a with-it-sounding substitute for perfectly acceptable words ("ask" for "request", "spend" for "expenditure", "impact" for "affect", "incentivize" for "encourage", "utilize" for "use", "action items" for to-dos), and jargon which, um, boils down (usually metaphorically) a more complex concept – the distinction typically being that the latter needs a much longer definition, which suggests it adds value to the language by giving a name to a complex concept. "Unsuck It" conflates the two, and is thus basically glib, empty snark.
Another writes:
An "action item" is not a "goal". An action item is literally an item on which action can and will be taken. A goal is something you want. You should understand this clearly with Libya. The U.S. and allies have the goal of Gadaffi leaving power but they do not have action items to get him to leave.
The Dish 