Oliver Reichenstein believes users would pay for a better online reading experience. He drafts a mockup:
Reading news online feels like flying Economy. Loud distracting banners, cheap stock picture material, sloppy typography, a lot of useless comment noise, machine generated reading tips, no human service, and a claustrophobic information design make the reading experience a torture. … Remember, whether you fly Economy or Business: the result is the same (you travel from a to b), and only the experience differs. And likewise Business Class and Economy class seats on news sites should deliver the same content.
The idea of creating a business class for online news where is not about buying information, but buying better experience, it’s about service and customer experience. That’s right: Customer (paying), not user (free).
The Dish 