He made a deal with the tabloids?
For many years, Schwarzenegger employed pit bull attorney Marty Singer—whose legal threats to journalists are the stuff of legend—to stamp out negative stories and discredit women who claimed he'd misbehaved in front of them. … But perhaps the greatest coup came in 2002, shortly before Schwarzenegger announced his candidacy for Governor. That year, David Pecker's American Media, which publishes supermarket tabloids like The National Enquirer and Star, purchased a slew of fitness magazines from Schwarzenegger's mentor Joe Weider in a transaction valued at around $350 million. Soon after, AMI signed up the Terminator himself in a multi-year contract that made him the executive editor of a number of its publications.
AMI got a PR boost from the publicity, and Schwarzenegger got a certain amount of immunity from the company’s tireless attack dogs. As one longtime AMI staffer put it to Los Angeles Magazine in a 2004 article by Ann Louise Bardach, “When Weider was being bought, the edict came down: No more Arnold stories.”
But tabloids are not the MSM, are they? Here's a fascinating first-hand account of reluctant MSM reporting on Arnold's history of sexual abuse in 2003. The reporter uncovered another love-child rumor in her inquiries. My only inference: when people tell you something is so irrational no-one in public life would ever do it, inquire further.