The first anti-Huntsman ad of the cycle tries to peg him as a Republican In Name Only (RINO):
Yglesias argues that "everything Huntsman says in the video—we should tax carbon emissions, we should use fiscal stimulus in a deep recession, we should have a universal health care system—is in fact perfectly consistent with conservative politics." Josh Green reports on Huntsman's New Hampshire visit:
During his five-day swing through the state, Huntsman's events were mobbed by reporters, who often outnumbered actual citizens. Part of the interest stemmed from the anticipated clash with conservatives upset at having a moderate in their midst.
That confrontation never came, and one reason why it didn't is that Huntsman showed himself as much more conservative than advertised. Without disavowing his earlier positions, he staked out territory well to the right of some other candidates, which suggests that he's less concerned with pushing new ideas than in presenting the old ones in a more palatable way.