Planet Money likened nerdy and comedic songwriter Jonathan Coulton to a Snuggie for profiting off of a novelty factor. Coulton responded and acknowledged his music isn't for everyone:
[L]eaving aside the pejorative nature of the comparison, I think it’s accurate in some respects, in that a Snuggie is a new thing that somebody invented and marketed and sold to enormous success. Do you know who else is a Snuggie? Nirvana, Ben Folds, Madonna, and the Grateful Dead.
You have to do something new and unique and valuable in order to get anyone’s attention in this business, in fact that’s sort of the point. Just because I did it with “nerds on the Internet” instead of “teenagers in Seattle” or “hippies at ren faires” or “13-year-old girls on YouTube” is incidental, and beside the point. Similarly, Jacob Ganz says in the podcast that I “won the internet lottery,” which is like saying the Beatles won the British Invasion lottery. It’s accurate but unhelpful, because it fails to draw a meaningful distinction between me and anyone else who has had success in this business. It has always been about winning the lottery, and it has always been about being a Snuggie.
(Video: a fan's video for Coulton's "re: Your Brains")
The Dish 